The Highlights:
- The Philippine Travel Exchange (PHITEX) 2023, organized by the Tourism Promotions Board (TPB) Philippines, was a huge success.
- The event lasted for two days, from September 20 to 21, and took place at the Fili-NuStar Hotel in Cebu.
- PHITEX showcased the best of what the Philippines has to offer in terms of tourism attractions, establishments, services, and products.
- During the event, international buyers had the opportunity to meet and negotiate with local stakeholders.
- The result? Over 296 million Philippine Pesos in negotiated sales were generated.
More Details:
The Tourism Promotions Board (TPB) Philippines hit it out of the park with their organization of the Philippine Travel Exchange (PHITEX) 2023. This two-day event took place in the beautiful city of Cebu, at the Fili-NuStar Hotel. The aim was to showcase all the amazing things the Philippines has to offer to international buyers and local stakeholders alike.
The event was a bustling marketplace where international buyers had the chance to meet with local stakeholders and negotiate deals. From tourism attractions to hotels, from services to products, everything was up for grabs. And the buyers didn’t hold back! By the end of the two-day event, over 296 million Philippine Pesos worth of sales were negotiated.
This is fantastic news for the Philippine travel industry. With such a successful event, it’s clear that the world is taking notice of what the Philippines has to offer. From stunning beaches to rich cultural heritage, there’s no shortage of things to see and do in this beautiful country. And now, with the PHITEX 2023 under their belts, the future is looking even brighter for the Philippine travel industry.
The Bottom Line:
The Philippine Travel Exchange (PHITEX) 2023 was a resounding success, generating over 296 million Philippine Pesos in sales. It’s a testament to the incredible attractions and services that the Philippines has to offer. With events like these, the country is putting itself on the map as a must-visit destination. So if you haven’t already, start planning your trip to the Philippines because you don’t want to miss out!
Original Article: https://asianjournal.com/business/business-news/phitex-2023-generates-over-p296-m-sales/